What is a millennial?
· The Millennial Generation can also be known as Generation Y, according to Ruth Bolton the author of Understanding Generation Y and Their Use of Social Media: a Review and Research Agenda. There is not exact date that this generation starts. It is said that the birth year ranges from the early 1980s to the early 2000’s. This generation is known for being technologically savvy, and for how social media and technology plays into their every day lives. I wake up and check my phone, and before I roll out of bed I event see what happened on twitter while I was asleep. I know mostly everyone in my generation does it!
What is Social Media?
· Social media consists of websites that allows its users to create a profile that they then create and share content of their thoughts or events of their daily lives. This allows them to have a social network through the Internet, and to easily access friends from all over the world.
What does it mean to vote?
· To vote in this particular research study it is narrowed down to just the United States. Individuals are allowed to put forward their choice, and in my presentation and context the term vote will mean to vote for the next president. The action of voting is expressed by putting your personal choice down on a ballot and then ballots are counted to choose a winner of the election. It is necessary to define vote in this case, because how voting is affected is what we will be studying
· The Millennial Generation can also be known as Generation Y, according to Ruth Bolton the author of Understanding Generation Y and Their Use of Social Media: a Review and Research Agenda. There is not exact date that this generation starts. It is said that the birth year ranges from the early 1980s to the early 2000’s. This generation is known for being technologically savvy, and for how social media and technology plays into their every day lives. I wake up and check my phone, and before I roll out of bed I event see what happened on twitter while I was asleep. I know mostly everyone in my generation does it!
What is Social Media?
· Social media consists of websites that allows its users to create a profile that they then create and share content of their thoughts or events of their daily lives. This allows them to have a social network through the Internet, and to easily access friends from all over the world.
What does it mean to vote?
· To vote in this particular research study it is narrowed down to just the United States. Individuals are allowed to put forward their choice, and in my presentation and context the term vote will mean to vote for the next president. The action of voting is expressed by putting your personal choice down on a ballot and then ballots are counted to choose a winner of the election. It is necessary to define vote in this case, because how voting is affected is what we will be studying
About 45% of voters who were encouraged to vote by family and friends via social media were apart of the Millennial generation, and 29% of those voters announced their vote via social media. This means that social media is a huge factor in the voter turnout. Social media MATTERS in the political world, particularly when it comes to voting.
25% of voters heard about a presidential candidate via twitter. That’s 25% of voters who might not had voted if family and friends had not contacted them and urged them to vote.
SOURCE: Neylon, Michele. Facebook & CNN Election Insights.
This is an example of how people use Facebook to talk about whom they want to vote for. This allows CNN to rank the candidates by popularity and determine how Americans will vote as a whole. Social media might just be the next best way to do pre-polling predictions.
This is an example of how people use Facebook to talk about whom they want to vote for. This allows CNN to rank the candidates by popularity and determine how Americans will vote as a whole. Social media might just be the next best way to do pre-polling predictions.
SOURCE: LAR WILLNAT, POLITICAL ACTIVITIES ON FACEBOOK.
23% of people discovering which presidential candidate their friends will vote for that year, is a big deal. The millennial generation is easily influenced by our peers through social media according to Bolton who states that people between the ages of 18 and 34, (which is a majority of this age range includes the Millennial generation) are more likely to value other's opinions on social media. That is 23% of people who have a change of voting the same way their friends are going to due to seeing a friends voting preference on social media. Seeing the way your friends and family will vote via social media, can effect the way the millennial generation votes.
23% of people discovering which presidential candidate their friends will vote for that year, is a big deal. The millennial generation is easily influenced by our peers through social media according to Bolton who states that people between the ages of 18 and 34, (which is a majority of this age range includes the Millennial generation) are more likely to value other's opinions on social media. That is 23% of people who have a change of voting the same way their friends are going to due to seeing a friends voting preference on social media. Seeing the way your friends and family will vote via social media, can effect the way the millennial generation votes.
SOURCE: LARS WILLNAT, POLITICAL ACTIVITIES ON TWITTER.
Presidential campaign dissections weren't as popular on twitter as they were facebook, and that could be due to during this election half of the Millennial Generations were not old enough to vote. Still this image/ graph shows that social media is a tool for my generation to educate themselves about the elections, and this matters.
Presidential campaign dissections weren't as popular on twitter as they were facebook, and that could be due to during this election half of the Millennial Generations were not old enough to vote. Still this image/ graph shows that social media is a tool for my generation to educate themselves about the elections, and this matters.
SOURCE: LARS WILLNAT, POLITICAL ACTIVITIES ON SMARTPHONES.
During my research I learned from this image that there are political apps such as "Obama for America" and another called "Romney-Ryan". There are now Social Media Apps that are made to help nominees relate messages to their supporters
During my research I learned from this image that there are political apps such as "Obama for America" and another called "Romney-Ryan". There are now Social Media Apps that are made to help nominees relate messages to their supporters
Social Media Impact on Election Prediction Models. MSA Digital Analytics